Now Open – The Newly Reimagined World Of Disney At Disney Springs At Walt Disney World #DisneySprings
The newly reimagined World Of Disney at Disney Springs at Walt Disney World opened in grand style yesterday and it brings as with all things Disney, it is storytelling at its very best. Open, bright and welcoming, it has that nostalgia feel steeped in the traditions of where it all started-in the Disney animated films.
The new World of Disney is not just a store but an entire shopping experience and designed to be ever evolving and changing and throughout the flagship store are those great Disney details that help tell the story that bring the store to life.
From the magical Dream Big Princess area to my personal favorite, the tribute to the Original Mickey Mouse Club section, to a sections filled with all the latest in holiday merchandise, walls filled with mugs and ears and anything and everything in between, this is more than a store-this is Disney at it’s very best.
The World of Disney store at Disney Springs is one of the best and most popular places to find perfect mementos from a Walt Disney World Resort vacation but more than just shopping, it’s a must-see destination stop just to take in all of the magic that surrounds you.
I was lucky enough to be there for a tour of the store and learn some of the backstory and planning that went into the reimagining before the official unveiling and when I first walked in, even my mouth hit the floor,
amazed by the complete transformation that makes shopping easier and more fun – with a dash of pixie dust on top.
More than a year in design and development, the grand World of Disney makeover touched every feature and function in the store, even as the location remained open to guests. It’s as if the Fairy Godmother outfitted the store herself.
From displays to signage to lighting and much, much more, the new World of Disney creates an exciting, dynamic shopping experience where the products are the stars and guests discover magical Disney storytelling seemingly wherever they look.
“We saw World of Disney as an opportunity to reimagine what Disney retail is today,” said Alysia Kelley, vice president of visual merchandising and location strategy for Walt Disney Parks and Resorts.
“The new store design highlights the best of what is current and new, while also celebrating classic Disney heritage based in storytelling.”
The transformation begins with the store’s exterior, which features new marquees and magical window displays. When guests step inside, they discover an open, loft-style atmosphere with such great visibility they may even fall in love with an item from across the room.
The World of Disney store now is resplendent with a new contemporary, distinctly Disney retail environments. The result takes your breath away while showcasing an unmatched selection of new products in a unique, dynamic setting.
In addition to improved store layouts, the new design elements make you feel as though that you have been brought right into the animator’s studio, paying tribute to Disney’s rich animation history.
While exploring the shop, guests will discover classic draftsman desks with character animation sketches by Disney Legends. Photographs of animators, including Walt Disney’s original animators, known as the “Nine Old Men,” are displayed on large corkboards.
Complementing these displays are enchanted flourishes inspired by the history of Walt Disney Animation Studios and the “Nine Old Men,” the legendary animators who created classic films such as “Snow White and the Seven Dwarfs,” “Peter Pan” and “Fantasia.” For instance, ink jars suddenly swirl with color and animate artwork on the walls.[KGVID]http://www.disneygals.com/wp-content/uploads/2018/10/World-of-Disney-Disney-Springs-Walt-Disney-World-MOV.mov[/KGVID]
Out of nowhere, blank pages filled with pencil sketches as if drawn by an invisible hand. Magical movie posters twinkle with pixie dust before coming to life. And when making purchases, eagle-eyed guests may notice the store’s sales counters are inspired by the desks and furniture used by animators of generations past.
In addition to the design elements, the shops will feature a new way to bring home treasured souvenirs and memories from Disney vacations—in specially designed, reusable merchandise bags featuring classic Disney characters like Mickey Mouse, Minnie Mouse, and Donald Duck.
The World of Disney stores are the first merchandise locations throughout Disney Parks to offer these bags for a nominal fee, which are also environmentally friendly—made from 80% recycled materials. They will help contribute to the company’s broader goal of significantly reducing its use of single-use plastics by mid-2019.
The merchandise also serves as décor in the new World of Disney. In one area, Disney Princess tiaras create a chandelier, while elsewhere a giant Mickey Mouse Club ear hat beckons guests to the new Mickey Mouse Clubhouse Collection.
Several feature spaces throughout the store will change regularly, showcasing the newest and hottest Disney offerings of the season. When new displays debut, their stunning impact will leave guests feeling as if an entire section of the store was reimagined all over again.
Beyond delivering exceptional service to guests, Disney cast members play a role in this storytelling, as well; cast members will help guests discover the magical elements in the store and share insights into its pixie-dusted artwork. This commitment to placemaking makes the new World of Disney more than a retail experience – it’s truly a Disney experience.
World of Disney will routinely roll out exclusive Disney Parks merchandise, reinforcing its reputation as a must-visit for devoted Disney fans. Unveiled earlier in October was a new Mickey Mouse Club line with apparel and accessories featuring a vintage Mickey Mouse from the original television show; also revealed with the store’s grand reopening is the Nordic-inspired Disney Parks Holiday Collection 2018, complete with Disney-themed holiday décor, ornaments, apparel and more.
The World of Disney stores at both Disneyland Resort in Anaheim, California, and Walt Disney World are now offering guests the option to purchase new reusable bags, rather than use plastic bags. This program is part of The Walt Disney Company’s global commitment toward a significant reduction of single-use plastics by mid-2019. Featuring artwork of beloved Disney characters, these reusable bags will be offered in three sizes for a nominal fee. Traditional plastic bags are still available upon request at no charge.
World of Disney is an anchor location at Disney Springs and offers the largest collection of Disney-themed merchandise in the world. Disney Springs is a one-of-a-kind retail, dining, and entertainment district in the heart of Walt Disney World Resort. With its namesake springs, beautiful open-air promenades and lakeside setting, Disney Springs evokes the charm of Florida waterfront towns at the turn of the 20th century.
It is home to a collection of more than 150 shops, entertainment venues, and restaurants, including top-name retail brands, specialty boutiques, and dining experiences.
There’s no better time than right now to start planning your visit and experience the magic for yourself and with the holidays right around the corner, there’s no better gift to give your family than the gift of magic and our friends at Jolly Holiday Travel Co. are ready and waiting to help you make all of your travel dreams come true.
Do not miss the newly reimagined World of Disney Story at Disney Springs at the Walt Disney World Resort and step inside the magic and experience it all for yourself.